Overview

JCPenney had the opportunity to present a graphics package to form a potential partnership with Apple for the release of their Apple Watch 4 Series. For this project, I took Apple promotional collateral and images surrounding the launch and created two conceptual designs for visual moments within select JCPenney stores. Within each concept, I wanted to grab the shopper’s attention while tastefully showcasing how they could market and introduce their product within JCPenney.