Locallook inside JCPenney

Frisco, Tx — 2019

Overview

This monthly pop-up shop was created to showcase curated selections by lifestyle and fashion influencers from all over the country. The project started as an idea on paper with little direction but working in tandem with the marketing and social teams, plus the help of a few visual merchandisers, it evolved into a very successful addition to the company.

What I Did

Conceptual Ideation
Design & Illustration
Art Direction & Management
Spatial Planning